Department of Business Administration
Program Educational Objectives
| PEO Number |
PO Statement |
| PE01 |
To Internalize the importance of lifelong learning that will enable them to become skilled professionals in the context of an ever-changing world |
| PE02 |
To become courageous, competent and innovative entrepreneurs and executives |
| PE03 |
To be a value based ethically and socially responsible leaders in the society. |
Program Specific Outcome
On the successful completion of the program, students will be able to
| PO Number |
PSO Statement |
| PSO1 |
Understand all functional areas of business administration |
| PSO2 |
Communicate effectively with the business community and the society |
| PSO3 |
Synergize by becoming better team player with right spirit. |
| PSO4 |
Become accounting and finance specialist with strong foundation in accounting, banking and financial services |
| PSO5 |
Enhance the skills for marketing of products and services to cope up with ever changing marketing environment |
| PSO6 |
Understand the legal system and tax structure for doing business at National as well as international level |
| PSO7 |
Develop the knowledge and skills on Entrepreneurship to build a better society. |
| PSO8 |
Acquire the leadership and managerial skills with right ethics and values. |
| PSO9 |
Enhance their Research Aptitude |
| PSO10 |
Become a skillful decision maker in personal as well as Professional life. |
Core Course – I: PRINCIPLES OF MANAGEMENT Course Code 22UBN01
S. NO.
|
COURSE OUTCOME
|
BLOOMS VERB
|
CO1
|
Understand the fundamentals concept of management. |
Understand |
| CO2 |
Learn the concepts and competence of planning |
Understand and Analyse |
| CO3 |
Acquire the knowledge of Organization and & staffing. |
Apply |
| CO4 |
Understand the importance of effectiveness of directing & coordination |
Understand and Apply |
| CO5 |
Analyze the importance, process & types of controlling. |
Apply and Analyse |
Core Course – II: BUSINESS COMMUNICATION CourseCode:22UBN02
S.No.
|
COURSE OUTCOME
|
BLOOMS VERB
|
| CO1 |
To Understand the meaning of communication, process and barriers. |
UNDERSTAND |
| CO2 |
To know the meaning of Verbal and Non-verbal communication and also upward and downward communication |
REMEMBER, UNDERSTAND |
| CO3 |
Applying the knowledge of writing various Business letters. |
APPLY |
| CO4 |
To know how to write the letter for open a bank account, insurance claim and getting knowledge about minutes and agenda. |
UNDERSTAND |
| CO5 |
Applying the knowledge of procedures to write a report and Getting knowledge about conducting meetings and duties of chairperson. |
REMEMBER |
Core Course III –FINANCIALACCOUNTING Course code:23UBN03
Sl.No
|
COURSE OUTCOME
|
BLOOMS VERB
|
| CO1
|
Understand the concepts and conventions of accounting and Prepare journal entries, ledger accounts and subsidiary books |
Remember |
| CO2 |
Prepare the final accounts |
Apply |
| CO3 |
Prepare the accounting records of non-profit organizations |
Apply |
| CO4 |
Prepare a Bank Reconciliation Statement and depreciation accounting |
Apply |
| CO5 |
Prepare the accounting records of Hire-purchase system |
Apply |
Core Course – IV – ORGANISATIONAL BEHAVIOR Course code: 22UBN04
S. NO.
|
COURSE OUTCOME
|
BLOOMS VERB
|
| CO1 |
Understand the fundamental concepts of organizational behavior |
Understand |
| CO2 |
Learn the determinants and importance of various elements of organizational behavior |
Understand and Analyse |
| CO3 |
Apply theories of motivation and moral to improve productivity |
Apply |
| CO4 |
Familiarize with group formation and cohesiveness in the organization |
Understand and Apply |
| CO5 |
Know various styles and theories of leadership and also managing the change |
Apply and Analyse |
Core Course V – FINANCIAL MANAGEMENT Course Code:22UBN05
Sl. No
|
COURSE OUTCOME
|
BLOOMS VERB
|
| CO1 |
Understand the importance of financial management and the concept of Time Value of Money |
Understand |
| CO2 |
Evaluate investment proposals to make better investment decisions |
Evaluate |
| CO3 |
Know the different sources for raising funds, capital structure and leverage |
Analyze |
| CO4 |
Understand the importance of Cost of Capital while borrowing and lending funds |
Understand |
| CO5 |
Know the techniques management of working capital |
Apply |
Core Course – VI: MARKETING MANAGEMENT Course Code: 22UBN06
S. NO.
|
COURSE OUTCOME
|
BLOOMS VERB
|
| CO1 |
Understand various fundamental concepts of marketing |
Understand |
| CO2 |
Know how customers behave indifferent situations and will be able to analyse the determinants of this behavior |
Understand and Analyse |
| CO3 |
Understand and apply the process of STP in marketing of Product |
Understand and Apply |
| CO4 |
Familiarized with Marketing mix concept and its components and will also be able to analyze various stages of product life cycle, new product development stages. |
Understand and Apply |
| CO5 |
Learn the functions of channels of distribution and various promotional measures. |
Understand and Apply |
Core Course – VII:HUMAN RESOURCE MANAGEMENT Course Code: 22UBN07
S.NO.
|
COURSE OUTCOME
|
BLOOMS VERB
|
| CO1 |
To Understand the managerial and operative functions of HRM |
UNDERSTANDING |
| CO2 |
Understand the Process of Recruitment, Selection, Placement, and Induction. |
REMEMBERING, UNDERSTANDING |
| CO3 |
Knowledge onTraining Methods, Performance appraisal, and Job Evaluation. |
UNDERSTANDING, APPLYING |
| CO4 |
Understanding the need of Promotion, Types, Demotion, separation, and forms of employee separation. |
UNDERSTANDING |
| CO5 |
To know the function of Human Resource Audit, and Features of Virtual Organisation. |
REMEMBERING |
Core Course VIII – PRODUCTION AND MATERIALSMANAGEMENT Course Code: 22UBN08
Sl. No
|
COURSE OUTCOME
|
BLOOMS VERB
|
| CO1 |
Understand the scope and functions of production management |
Understand |
| CO2 |
Know the Advanced Manufacturing Technologies and Systems |
Understand |
| CO3 |
Understand the quality control techniques |
Understand |
| CO4 |
Understand the scope and functions of materials management |
Understand and Apply |
| CO5 |
Know the inventory control techniques |
Apply |
Non-Major Elective Course – FUNDAMENTALS OF MANAGEMENT Course Code: 22UBNN1
S.NO.
|
COURSE OUTCOME
|
BLOOMS VERB
|
| CO1 |
To know the meaning if Management,Importance and F.W.Taylor’s contribution. |
UNDERSTAND, REMEMBER |
| CO2 |
The students will be able to understand the meaning types, importance and objectives of Planning. |
REMEMBER, UNDERSTAND |
| CO3 |
To know the meaning,importance and process of Organizing. |
UNDERSTAND, APPLY |
| CO4 |
Makes the students apply the knowledge on Motivation and Leadership. |
APPLY, UNDERSTAND |
| CO5 |
To know process of Coordination and Controlling. |
REMEMBER |
Core Course IX – COST ACCOUNTING Course Code:22UBN09
Sl. No
|
COURSE OUTCOME
|
BLOOMS VERB
|
| CO1
|
Understand the different types of costs involved and methods of cost ascertainment in manufacturing goods and providing services and prepare the cost sheet |
Understand |
| CO2 |
Understand the techniques of Material Control and prepare the stores ledger |
Apply |
| CO3 |
Calculate the Remuneration and Incentives Schemes to workers under different methods of wage payments |
Apply |
| CO4 |
Allocate and apportion of overheads to various cost centres |
Apply |
| CO5 |
Apply the technique of Marginal Costing and Cost – Volume – Profit Analysis |
Evaluating |
Core Course – X: Entrepreneurial Development Course Code: 22UBN10
S.NO.
|
COURSEOUTCOME
|
BLOOMS VERB
|
| CO1 |
Identify the benefits of becoming an Entrepreneur, Types of Entrepreneurs and the Entrepreneurial motivational factors. |
UNDERSTANDING |
| CO2 |
Understand Concept of Entrepreneurship and Factors affecting entrepreneurial growth. |
REMEMBERING, UNDERSTANDING |
| CO3 |
Setting up of a small business enterprise and Identification of business opportunities. |
UNDERSTANDING |
| CO4 |
Apply the Knowledge on Formulation of business plans and to know the Methods of project appraisal. |
APPLYING |
| CO5 |
Know the various institutions assisting the entrepreneurs |
REMEMBERING |
Core Course – XI: BUSINESS LAW Course Code: 22UBN11
S.NO.
|
COURSEOUTCOME
|
BLOOMS VERB
|
| CO1 |
Understand the meaning of contract, types,Breach andRemedies for breach of Contract. |
UNDERSTAND |
| CO2 |
The student will have an idea about Indemnity,Guarantee,Surety and its difference. |
REMEMBER, UNDERSTAND |
| CO3 |
The students will know the meaning of Bailment and Pledge. |
UNDERSTAND |
| CO4 |
Apply the knowledge on formulation of Partnership act and Creation of Agency. |
APPLY |
| CO5 |
To know the meaning of Sale and Agreement to sell.Getting knowledge on Conditions, Warranty and Rights and duties of Buyer. |
REMEMBER, APPLY |
Core Course – XII: SERVICES MARKETING Course Code: 22UBN12
S.NO.
|
COURSEOUTCOME
|
BLOOMS VERB
|
| CO1 |
To Identify the benefits of Services Marketing and Difference between services and goods marketing. |
UNDERSTANDING |
| CO2 |
Understand the Environment for services marketing, customer expectations and perception. |
REMEMBERING, UNDERSTANDING |
| CO3 |
Interpret aboutMarket segmentation, strategies. Targeting and Positioning |
UNDERSTANDING |
| CO4 |
Knowledge on Formulation of Services marketing mix, pricing, promotion and distribution of services, matching demand and supply of services. |
APPLYING |
| CO5 |
To know the Use of Service marketing applications, Marketing of financial, hospitality, hospital, tourism and educational services etc. |
REMEMBERING |
Skill Enhancement Course – II PROFESSIONAL SKILLS –I (PRACTICAL) Course Code: 22UBNS2
| S.NO. |
COURSE OUTCOME |
| CO1 |
Understand themselves better |
Understand |
| CO2 |
Fix their goal by themselves |
Analyze |
| CO3 |
Communicate better by equipping with conversation techniques, presentation skills |
Apply |
| CO4 |
Know the importance and apply the Positive body language |
Apply |
| CO5 |
Familiarize with knowledge on Etiquette and Manners |
Apply |
Non-Major Elective Course – II:HUMAN RESOURCE MANAGEMENT Course Code: 22UBNN2
S.NO.
|
COURSE OUTCOME
|
BLOOMS VERB
|
| CO1 |
To Understand the managerial and operative functions of HRM |
UNDERSTANDING |
| CO2 |
Understand the Process of Recruitment, Selection, Placement, and Induction. |
REMEMBERING, UNDERSTANDING |
| CO3 |
Knowledge onTraining Methods, Performance appraisal, and Job Evaluation. |
UNDERSTANDING, APPLYING |
| CO4 |
Understanding the need of Promotion, Types, Demotion, separation,and forms of employee separation. |
UNDERSTANDING
|
| CO5 |
To know the function of Human Resource Audit, and Features of Virtual Organisation. |
REMEMBERING |
Core Course – XIII:FINANCIAL INSTITUTIONS AND SERVICES Course Code: 22UBN13
Sl. No
|
COURSE OUTCOME
|
BLOOMS VERB
|
| CO1 |
Knowledge on the basics of Indian Financial System |
UNDERSTAND |
| CO2 |
Knowledge on the Types of Financial Institutions, Functions of RBI |
UNDERSTAND |
| CO3 |
Knowledge on Various Financial Services |
APPLY |
| CO4 |
Understand the process of Leasing and Factoring |
UNDERSTAND |
| CO5 |
Functions of Primary and Secondary Market |
APPLY |
Core Course XIV -:MANAGEMENT ACCOUNTING Course Code:22UBN14
Sl. No
|
COURSE OUTCOME
|
BLOOMS VERB
|
| CO1
|
Understand the techniques of evaluation of financial performance of a business organization by using the various tools for analysis. |
UNDERSTAND |
| CO2 |
Analysis and Interpretation of Financial Statements using various ratios. |
APPLY & EVALUATE |
| CO3 |
Analysis of Financial Statements by preparing Fund Flow Statement. |
APPLY & EVALUATE |
| CO4 |
Analysis of variances related of material, labour , overheads in comparison with standards. |
APPLY & EVALUATE |
| CO5 |
Preparation of functional budgets of a business. |
APPLY & EVALUATE |
Core Course – XV:MANAGEMENT INFORMATION SYSTEM Course Code:22UBN15
Sl. No
|
COURSE OUTCOME
|
BLOOMS VERB
|
| CO1 |
Basics of MIS and Information Resource Management |
UNDERSTAND & APPLY |
| CO2 |
System Development Life Cycle |
UNDERSTAND & APPLY |
| CO3 |
Office Automation System and Transaction Processing System |
UNDERSTAND & APPLY |
| CO4 |
Artificial Intelligence System and various business functional system |
UNDERSTAND & APPLY |
| CO5 |
ERP and Various Electronic Payment Systems. |
UNDERSTAND & APPLY |
Core Course: Major Based Elective Course 1 -Research Methodology Course Code: 22UBNM1
Sl. No
|
COURSE OUTCOME
|
BLOOMS VERB
|
| CO1 |
Basics of Research and its significance |
UNDERSTAND |
| CO2 |
Sampling and its types |
UNDERSTAND & APPLY |
| CO3 |
Setting up of Questionnaire and methods of data collection |
UNDERSTAND & APPLY |
| CO4 |
Formulation and Types of Hypotheses |
UNDERSTAND & APPLY |
| CO5 |
Report Writing |
UNDERSTAND & APPLY |
Core Course: MBEC- II -DIGITAL MARKETING Course Code: 22UBNM2
Sl. No
|
COURSE OUTCOME
|
BLOOMS VERB
|
| CO1 |
Basics of Digital Marketing |
UNDERSTAND |
| CO2 |
Understanding Consumer Behaviour and its effects. |
UNDERSTAND & APPLY |
| CO3 |
Search Engine Marketing and its Optimization |
UNDERSTAND & APPLY |
| CO4 |
Basics of Concept Marketing |
UNDERSTAND & APPLY |
| CO5 |
Social Media Marketing |
UNDERSTAND & APPLY |
Course Name: MBEC-III-Advertising And Sales Promotion Course Code: 22UBNM3
Sl. No
|
COURSE OUTCOME
|
BLOOMS VERB
|
| CO1 |
Fundamentals of Advertising |
UNDERSTAND |
| CO2 |
Ethical Aspects of Advertising |
UNDERSTAND & APPLY |
| CO3 |
Media of Advertising – Merits and Demerits |
UNDERSTAND & APPLY |
| CO4 |
Objectives, methods and benefits of sales promotion |
UNDERSTAND & APPLY |
| CO5 |
Buying motives and its characteristics |
UNDERSTAND |
Course Name: MBEC- IV –Rural Marketing Course Code: 22UBNM4
Sl. No
|
COURSE OUTCOME
|
BLOOMS VERB
|
| CO1 |
Scope , Types of Rural Markets |
UNDERSTAND |
| CO2 |
Understanding the Rural Consumer Behaviour |
UNDERSTAND |
| CO3 |
Rural Marketing Communication |
UNDERTSAND & APPLY |
| CO4 |
Corporate Sector in Agri Business |
UNDERSTAND |
| CO5 |
Opportunities and Challenges in marketing of agricultural products |
UNDERTSAND & APPLY |
Course Name: SEC- III -Industrial Training – Viva – Voce Course Code: 22UBNTR
Learning Outcome: The students will acquaint knowledge on the current industrial practices.
As a part of B.B.A. curriculum each student should undergo an industrial training for a period of TWO WEEKS in the beginning of the fifth semester. They should submit the industrial training report and the viva – voce exam for the same will be conducted at the end of fifth semester. This can be done in a group subject to the maximum of five members in a group.
The industry for this training has to be selected by the students with the prior approval of the department and it should fall under any one of the following lists of organizations. Banking, insurance, mutual funds, transport corporations, Private and Public limited concerns, public sector companies, Hospitals, Financial institutions, Tourism and manufacturing sectors.
A report on this training has to be prepared with not less than 30 pages typed along with the certificate from the organization and shall be submitted with in the stipulated time. The report should have five chapters including History of the company, Industry profile, Product profile, Functions of various departments and the experience of students. The evaluation will be done on individual student based on their presentation during PRACTICAL examination. The minimum requirement for passing is 40% of total marks.
Course Name: Core Course XVII -Investment Management Course Code: 22UBNXVII
Sl. No
|
COURSE OUTCOME
|
BLOOMS VERB
|
| CO1 |
Basics of Investment Management |
UNDERSTAND |
| CO2 |
Different types of Investment avenues |
APPLY & EVALUATE |
| CO3 |
Risk and Return Characteristics |
APPLY & EVALUATE |
| CO4 |
Mutual Funds – Nature and types |
APPLY & EVALAUTE |
| CO5 |
Credit Rating Agencies |
UNDERSTAND & APPLY |
Core Course – XVIII : RETAIL MANAGEMENT Course Code: 22UBN18
S.NO.
|
COURSE OUTCOME
|
BLOOMS VERB
|
| CO1 |
Understand how to manage the retail store and understanding the retail customer’s behaviour. |
UNDERSTAND |
| CO2 |
Understand the different types of retail formats |
UNDERSTAND |
| CO3 |
Understand the process of category management and Merchandise presentation techniques |
UNDERSTAND & APPLY |
| CO4 |
Understand the retail pricing strategies and the activities involved in operating a retail store. |
UNDERSTAND & APPLY |
| CO5 |
Understand and apply the Customer relationship management strategies. |
APPLY |
Course Name: MBEC- V:International Business Course Code: 22UBNM5
S.NO.
|
COURSEOUTCOME
|
BLOOMS VERB
|
| CO1 |
Identify the benefits of becoming an entrepreneur in export business |
UNDERSTAND |
| CO2 |
Understand the concepts in the field of International Business and make familiar on Export and Import procedures in India. |
REMEMBER, UNDERSTAND |
| CO3 |
Identification of business opportunities in international business. |
UNDERSTAND |
| CO4 |
Apply the knowledge on formulation of international business. |
APPLY |
| CO5 |
To know the international trade organizations in India. |
REMEMBER |
Course Name: MBE – VI: Banking Theory Law & Practice Course Code: 22UBNM6
Sl. No
|
COURSE OUTCOME
|
BLOOMS VERB
|
| CO1 |
Understand the provisions of Banking Regulation Act |
UNDERSTAND |
| CO2 |
Understand the functions of RBI and the commercial banks |
UNDERSTAND |
| CO3 |
Know the various deposit schemes and loans offered by banks |
APPLY & EVALUATE |
| CO4 |
Know the different types of negotiable instruments |
UNDERSTAND |
| CO5 |
Know the recent developments in online banking operations |
UNDERSTAND & APPLY |
Course Name: MBE – VII: Fundamentals Of Insurance Course Code: 22UBNM7
S.NO.
|
COURSEOUTCOME
|
BLOOMS VERB
|
| CO1 |
Gain an insight on the nature of insurance, |
UNDERSTAND |
| CO2 |
Identify the principles that governs general insurance. |
REMEMBER, UNDERSTAND |
| CO3 |
Understand the importance of personal accident insurance and Health insurance |
UNDERSTAND |
| CO4 |
Apply the Knowledge on the procedures for making claims against different kinds of insurance policies. |
APPLY |
| CO5 |
Know the use of motor insurance, burglary, personal accident insurance, health Insurance etc. |
REMEMBER |
Course Name: MBEC – VIII: Logistics And Supply Chain Management Course Code: 22UBNM8
Sl. No
|
COURSE OUTCOME
|
BLOOMS VERB
|
| CO1 |
Know the Basics of Supply Chain Management |
UNDERSTAND |
| CO2 |
Knowledge on the Process of Logistics Management |
UNDERSTAND & APPLY |
| CO3 |
Understand the functions of Logistics Outsourcing |
UNDERSTAND & APPLY |
| CO4 |
Know the Basics of Logistics Strategy |
UNDERSTAND & APPLY |
| CO5 |
Know the recent development in logistics |
UNDERSTAND |
Course Name: SEC-Professional Skill-II (PRACTICAL) Course Code: 22UBNS4
Sl. No
|
COURSE OUTCOME
|
BLOOMS VERB
|
| CO1 |
Effective Reading Practices |
APPLY |
| CO2 |
Art and Science of Time Management |
APPLY |
| CO3 |
Managing the Stress |
APPLY |
| CO4 |
Process of Group Discussion |
UNDERSTAND & APPLY |
| CO5 |
Interview Skills |
UNDERSTAND & APPLY |
